Brand strategy is a process, not a project.
A brand defines the relationship you will have with your customers, addressing how the association with you makes them feel. We help you build that relationship step by step, bringing your people along, so they feel full responsibility for the brand.
Brand Audit
The first step of the process is a brand audit, during which we review previous business and marketing plans and interview key stakeholders. Learn more about our brand audit process.
Brand Strategy Team
While the brand audit is underway, a brand strategy team is constructed. This cross-functional team is responsible for communicating the brand strategy across the organization. Learn more about what the brand strategy team does.
Brand Strategy Workshops
Once the brand strategy team is assembled, we facilitate brand strategy development workshops to assess customer insights and develop a future brand essence. Learn more about what’s covered in these workshops.
Advanced Brand Support
In addition to brand promise development, we often provide help with brand architecture, portfolio strategy, brand beliefs and brand stretch. Learn more about our advanced brand support services.
Brand Activation
Once the strategy is developed, activation work begins. We augment your marketing team’s knowledge with a set of tools to help you use the strategy to create and evaluate external communications, to develop marketing plans and to assess customer reaction. Learn more about our brand activation process.