Whether it is the implementation of a brand strategy, a new CEO with a different vision for success, an acquisition that requires a cultural integration or market dynamics that render current practices ineffective, all organizations need to adapt and change. We help you get employee buy-in to those changes.
It is an urban myth that individuals and organizations are resistant to change. Change will be embraced and celebrated if people believe it is in their best interest. Consider how organizations generally initiate a change agenda. Change may come by edict. Or with fanfare that receives no follow-up. Now consider the world outside of the corporation. If people have a new law imposed on them, to they jump on board? If you are exposed to an advertisement one time, have you been convinced to buy the product?
Winning employees’ hearts and minds is a marketing issue, but it is not Marketing’s issue. Your marketing team is tasked with gaining favorable opinions from people outside the organization, not inside the organization. Getting employee alignment is usually HR’s responsibility. But often it does not have the skill set to achieve the objective. Many organizations have an internal communications group, but its role is often more tactical than strategic. This is a gap that we can fill for you.